Branding and advertising Essay

In novel eld there has been more of a sacking towards more branding and advertizement as opposed to focusing on point of intersection development, resulting in some companies having unvoiced advertising campaigns coupled with a non-successful product.These observations lead to an master(prenominal) marketing theorem Successful brands are create on successful products.The belief is that without long products, great brands could neither not populate nor withstand the competitive market. In a short paper, answer the following questions pertaining to the theorem.Do you agree or disagree (partially or completely) with the theorem that successful brands are built on successful products? Why or wherefore not? Provide examples of brands and their products that a) prove the theorem and b) confound the theorem. Explain your reasoning.Why do so many companies appear fixated on branding rather than on ultimately growing successful products? In real terms, how would you as a market ing executive equipoise these two marketing forces? In recent years there has been more of a shift towards more branding and advertising as opposed to focusing on product development, resulting in some companies having strong advertising campaigns coupled with a non-successful product.